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Herno, a brand with over 70 years of history, finds its inspiration in water—a muse that influenced its creation of high-performance raincoats beginning in 1948.
Founded by Giuseppe Marenzi and Alessandra Diana, the company emerged post-war, integrating innovation with Italian craftsmanship to design functional outerwear. Initially focusing on raincoats, Herno expanded to women's garments in the 1950s and ventured into international markets by the 1960s, including Japan and the U.S. The brand's quality attracted prestigious French and Italian designers in the 1990s. In the 2000s, Herno revitalized its production methods, emphasizing a strong Made-in-Italy identity. The brand introduced several lines: Herno Laminar in 2012 for urban activewear, Herno Kids in 2014, the sustainable Herno Globe in 2019, and footwear under Herno Laminar Movement Engineering in 2020.
LAMINAR:
This season, Herno emphasizes sports performance and exploration, applying these themes to urban fashion. The collection features water-resistant or waterproof, windproof, and breathable garments with technical craftsmanship and ergonomic designs. Offering relaxed, oversized fits in blue-black colours.
HERNO FW24
The Herno FW 2024 men's collection reflects contemporary style, blending fashion, practicality, and aesthetics. It caters to men as connoisseurs of tailoring, tradition, and technology. The collection presents a comprehensive total look, rooted in the brand's "lakeside codes," with varied product interpretations and an international outlook, offering diverse options for the male wardrobe across different occasions.
